Exploring Music Video's

This blog includes short analysis's on 4 different music video's.

Starting with Fat Boy Slim's song- Weapon of choice. http
://www.youtube.com/watch?v=K7Ky5R-vxns&ob=av2e

I would say the genre for this video is Dance as it is an upbeat song and has mixing done in it which a JD would need to create.
The representation for this video shows how an audience may misrepresent the age group over (60's) as being boring or their physical ability being bad. As in the video we clearly see the actor is having fun and has very good physical ability.
The narrative for this video I think is showing that not all over 60 year old's are boring or are physically challenged. And that they can have a good time and enjoy life.
The audience for this video I would say is quite wide, it has not been niche marketed as it could attract people ranging from ages 10-70 for example. As I feel all these ages would enjoy the video as it is easy to listen to and visually interesting.
The meaning that is created in this video I feel is to show the audience that anyone of all ages can enjoy life and 'walk with rhythm' as said in the song.
This is a print screen of the part of the video when the actor Christopher Walken starts to dance unlike the typical stereotype of a 60 year old man.

The next video I have analysed is Britney Spears- Baby one more time: http://www.youtube.com/watch?v=TKo4fFVymqk&ob=av2e

The genre for this video is Pop.
I feel that the representation in this video is quite stereotypical in that the blond girl is 'stupid' as she is not paying attention in class.
The narrative is about a school girl crush that goes bad and feeling lonely. There is a sense of realism used in this video and this is portrayed through the mise-en-scene.
The target audience group for this video I feel is for young girls aged between 13-18. Niche marketing is used.
I feel the meaning of this video is that girls can feel lonely without love, which is all I got from the video.

This is a print screen of Britney Spears not paying attention in class.

The third video I have looked at is Madonna- Vogue: http://www.youtube.com/watch?v=GuJQSAiODqI&ob=av2e

This video's genre is Dance/Pop.
The representation in this video is of model's I feel they are positive stereotypes.
The narrative is basically that music can help cure heart ache and by doing the vogue dance.
The audience target I feel is woman and men aged between 16-25.
The meaning behind the video is a bit hidden I feel as there seem to be quite a few, the meaning's I got from the video are that music can help to cure heart break, everyone is the same- against racism, it is filmed in black and white, I feel there is a strong anti racism message hidden in this video.

This a print screen of a model posing in the video.

My final video is by Eminem called Stan: http://www.youtube.com/watch?v=aSLZFdqwh7E&ob=av2e

The genre is hip hop.
The representation used in this video is of a bad stereotype of a hip hop fan who becomes aggressive and angry.
The narrative is about an obsessive fan who keeps being ignored, who turns crazy and angry and kills himself, his girlfriend and his unborn baby.
The target audience I think is for woman and men aged 18-25.
The meaning behind the video I feel is that you have to be careful about what you say as you don't know who is listening and how they may be effected. This is an example of the actor being aggresive towards his pregnant girlfriend.

A2 Media Coursework - Zara Kirkpatrick

The task I have been set for this year is to produce a media portfolio which will include 2 print items; a promotional package for the release of an album to include: a cover for it's release on DVD/CD digipack and a magazine advertisement for the digipack, along with this i will have to include a promo video. Then I must present my research, planning and evaluation in this blog as I go along.

This task is a development of my skills from my AS work, which will follow on into my A2 work.
This is a link to my AS blog: http://zarakirkpatrick.blogspot.com/

Preliminary Task college magazine Flat PLans-This blog was meant to be posted in October

These are my flat plans for the front cover and the contents page for my Vibe magazine which would replace the current Sussex Downs College magazine. These are just rough guides to show my ideas for my magazine, the designs may change through the making process, I will be using the programme Adobe InDesign to create my magazine.

In this plan of my front cover I decided to have a large tittle to capture my target audiences attention (young woman and men aged between 16-19) I also would like to used a large image of a young attractive woman which would attract mt target audience. On this plan I wanted to put a competition to win an Ipod as this would attract my target audience to want to read more about the competition and look into my magazine. As I feel not many students look at the current college magazine.

For my contents page I have planned to have quite a simple layout as people don't spend much time looking at the contents page and I feel the contents page needs to be easy to read. I plan to have a large image that covers half of the page to attract the attention of my target audience and then a few smaller images to show features that will be in the magazine, I will also have a list of what the magazine contents is.

Preliminary Task (Vibe)- college magazine- This blog was meant to be published in October

This is the magazine I made to replace the current college magazine. I feel that I have done well in making the magazine younger, more eye catching and more exciting than the current college magazine. My target audience being young woman and men aged between 16-19 as these are the ages of most people at college.

For my front cover I used a large tittle to grab the viewers attention, this will help people to recognise my magazine.
I have used a large image of a young attractive woman as I feel this will help grab my target audiences attention, her eyes are looking right at the camera which really stands out and makes you instantly look at the cover. I chose this image as I feel it is young, fun and cheeky which I feel my target audience would like. I used the colour red for my magazine as it is bright and eye catching it also compliments the model as she is wearing red lipstick.
I used large text in the colours black, white and yellow as these colours are all eye catching against the red background and work well together.
The competition on my magazine is there to attract my target audience into reading the magazine as I feel at the current moment not many students read the college magazine.




This is my contents page for Vibe magazine. I decided to keep the same colour scheme and text as I feel audiences respond better to a colour scheme or theme, as people like similarities.

I used the same size of text for the tittle (Vibe) as the cover and I added (Contents) in the same text but smaller and in white as the word is not as important as the tittle, I decided to make the word (contents) the colour white as this stand out against the red background and the black tittle.
I chose the main large image on this page because I feel it is inviting with the pose the model is doing and how she is interacting with the viewer by looking right into the camera.
I chose the other two group images to show an element of fun and friendship as the images are advertising (freshers night) which is a club night organised by the college for students to go to and meet new people.
I decided to list the contents down the right hand side of the page as i felt this made the page look better as it is easier to read and is attractive to the eye.

Overall I am very happy with how my Preliminary task has turned out, all though a few of my ideas have changed slightly from my flat plans to the finished product, I feel I made the right decisions and completed the task as best I could, using new software I had no previous experience in. I hope to learn more about the software InDesign in future and to improve on what I have done for my preliminary task.

Feedback

This is a questionnaire I made to ask my my target audience (woman and men aged between 16-34) I asked 6 people to fill in my questionnaire overall- 3 girls and 3 boys. I found this helpful in that it showed me whether I had made my magazine to fit my target audience for example I found that most of the people I asked really liked my magazine and all of them thought it suited my target audience. This is really helpful and makes me feel proud of my magazine.

The only comments I got from the questionnaire on areas to improve on where:
1) Make exclusive story more noticeable on the contents page and
2) To make the contents page more dotted around and not so gridded.
I feel these comments are very constructive and helpful and not necessarily bad. I decided to make the contents page quite gridded as it seemed easier to read and looked more pleasing to the eye layed out in that way. Overall I am very happy with how my final magazine has turned out, the only improvements I would have done was if I had more time to work on he magazine it would look more attractive to my target audiences eye as I would of had more time to research into what they liked more. I feel my target audience really liked my magazine and had some good constructive comments.